Market entry strategy (New markets)
• Even if some companies operate in specific niche markets without any need of further development, most companies have to enter new markets in order to increase sales or develop business stability.
• To enter a new market, strategies must be clearly defined.
• A market entry strategy involves in particular a thorough analysis of your potential competitors and possible customers.
• Here are some important factors which have to be considered before breaking into a new market
      o Barriers: are there any legal barriers, trade restrictions? Do you have sufficient export knowledge?
      o Product or service: will there be a demand in the short/long term? Does the product/service need to be modified in
         order to enter a new market?...
      o Resources: How much of your company resources can be earmarked for the launch of this new market? How is it
         evaluated?
      o Competition: is it aggressive? How will you position yourself?
      o Market entry methods: selling directly or using an export intermediary? Wholesaler? Joint venture?
      o Pricing: how much should be charged?
      o Packaging/transport – please refer to the section “optimize your supply chain”
• Biologistics Consulting specializes in the definition of these market entry strategies. Let us be your partner in considering opportunities for breaking into new markets and assessing those markets.

Market opportunity assessment (New and existing markets)
• Market opportunity assessment is a crucial factor when a company is considering its position on a market or evaluating the market entry strategy.
• Biologistics Consulting can help you to gain a better understanding of your position and opportunities in the current market as well as to identify the new markets or markets segments.

Market intelligence (existing markets)
• It is not enough to have an advantage over your competitors. For your business to succeed, you have to make it sustainable. Biologistics Consulting proposes services to help you to face these challenges.
• Strategic Competition Analysis. Our services include:
      o Market assessments
      o Analysis of the competition
      o Settlement of growth targets
      o Identification of new opportunities
      o Benchmarking
      o Comparisons and innovative trends analysis
      o …

We help you to build corporate competitive advantages:
• Better market selection and positioning
• Better staffing and organization
• Differentiation through performing logistics
• Creating value-adding opportunities for your clients
• Managing uncertainties
• …

Use of strategic intelligence tools